Who We Are

About AMR Founder and CEO David Fox

David has worked for two years in and around the Afghan media sector, serving as the Media Relations Manager at the American University of Afghanistan, as well as in senior management positions at GroupOne Media. Prior to living in Afghanistan, David was based in Jordan working as an English copywriter for two of the most prominent agencies in marketing and public relations in the Middle East, Mindshare MENA and Asda’a Burson-Marsteller, respectively. David graduated with Honors from Emory University with a BA in Middle East and South Asian Studies. He is currently an MBA candidate at the American University of Afghanistan, Class of 2017.


Why Choose Us?

  • Local Expertise

    AMR is operated by professionals with a deep understanding of and experience in the Afghan media and marketing sectors. We understand the local market and how to collect data that is directly relevant to our clients' marketing strategies.

  • High Tech Solutions

    AMR has already broken new ground in Afghanistan by introducing audio recognition technology to monitor our clients' ad placements. We expect more breakthroughs in the years to come by using online, phone-based, and smartphone applications to push forward the market research field in the country.

  • Transparent Data Collection

    Our office is always open to visitors who wish to see our data collection methodologies first-hand. Additionally, all broadcast recordings and phone survey recordings are archived for six months for review, if necessary, at a future date.

  • International Standards

    We are committed to adherence to international standards in market research. If a methodology does not allow for the evidence to be archived and double-checked at a later date, we will not use it. As a member of the European Society for Opinion and Marketing Research (ESOMAR), we strictly adhere to the ICC/ESOMAR International Code on Market and Social Research.

Our Team