AMR is able to conduct quantitative research on a national level with its phone research division. Surveyed individuals are selected randomly, with all surveys recorded and archived for 6 months.
Media planning is the process of reaching out and impacting the target consumer group in the most effective, cost efficient manner possible.
Product differentiation involves performing comprehensive research on all competitor products and determining the best means to make the client product more appealing for target consumers, and not simply on a pricing level.
Using quantitative and qualtitative research to segment the market into like-minded consumer demographics, companies create a marketing strategy that is best able to reach their target audiences in the most effective way possible.
- Media Monitoring
- Audience Research
- Market Segmentation
- Product Differentiation
- Opinion Polling
- Media Planning
- Consumer Life Style Measurements
- Measuring Marketing Return on Investment
- Competitor Research
- Product Quality Control
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